Have you ever heard of a media kit and weren’t really sure what it was? Do you know what it is and just aren’t sure how to make your own? Do you even need a media kit?
I’m here to answer all those questions for you. I’ve always made my own media kits.and I was blogging for a long time before I even found out what they were. However, having a media kit is, in my opinion, a fundamental thing when you’re trying to monetize your blog. I’ve mentioned this on another post where I shared the 4 apps every blogger should have, so make sure you give that one a read.
What even is a media kit?
A media kit is basically your blog’s CV. It is sent to companies you want to work with and it should contain all relevant information about you and your blog. Anything that could potentially make a company want to work with you should be in there. Later on in this post, I’ll tell you exactly, step by step, how to make your media kit and what to include in it.
Do I really need a media kit?
I feel the best way to answer this question is by letting you know that one of the first times I got to work with a company here on Dreams&Lashes was right after I sent my very first media kit, a couple of weeks after making it. Let’s put it this way, you wouldn’t go for a job interview and not bring your CV, right? Before a company decides to work with a blogger they need to know that blog is the right fit for them. They need to know how many people read that blog and who they are, for example. It’s also a great way for a company’s PR to take a look at your work and get to know you a little bit.
Well… How do I make one then?
Now, this is the fun part: where you get to be creative! First of, there’s a lot of ways to make a media kit. You can use photoshop or any other type of photo editor. But you can also use canva, which I found much easier. It’s totally up to you and how comfortable you are, not only with actually manoeuvring photoshop but also to create something from scratch.
I’ve talked about Canva before on my ‘4 apps you need as a blogger‘ post and I think that would be the best way to start. They have pre-made templates that can make everything so much easier, while still being fully customizable.
There are some things that you should definitely have in your media kit and a few others that are optional. Again, you can make it your own and decide what you want to include in it!
- Your blog logo. – I think it’s very important that the first thing the company sees is your logo. It lets them know exactly what blog it is about and get a feel for your design.
- A small description of you and your blog. – Like I’ve said before, whoever is reading your media kit will want to get to know you a little bit. How long have you had your blog for? What do you blog about? What are your passions? Tell them what goals do you have for your blog! Keep it short and sweet, though!
- Your contacts!! – I’ve heard this one over and over. Apparently, a lot of people forget to include their email and even blog link on their media kits. How is a company going to visit your blog or know how to reach out to you if you don’t tell them where to find you?
- Statistics. – Let’s get real here: numbers do matter. I’m not saying you need to have millions of page views to get a company to want to work with you. But it’s really important that you include those numbers so the company knows what reach that post will have. I’d say page views, audience statistics and social media following are a good bet. Let them know who is reading your blog: are they male, female, teenagers, adults, where do they live?
- Show them your best work – I’ve included some of my most favourite photos I’ve taken. Of course, you don’t have to do this. However, I think it’s a great way to include some visuals and show off your photography skills!
These are just a few things I think you could (and maybe should) include in your media kit. Also, if you’ve worked with other brands before you might want to add that in too. Let them know that other companies have wanted to work with you and that this is not your first rodeo! Lastly, I’ve opted to include a list of what services I offer and what my rates are.
Here are a few media kit templates from canva to give you a bit of inspiration!